Local Umbrella Media Team
About C. Christie Craig
C. Christie Craig is a serial entrepreneur, publisher and change agent obsessed with business turnarounds. Throughout the last three decades, she launched 50+ brands, products and publications from Hollywood to the Health & Wellness industry.
Christie helps clients lead their business and brand turnarounds and helps them to define their narrative and tell their story. She specializes in brand strategy, positioning, messaging, packaging, digital transformation, publishing, consulting/coaching, market research & media.
Her clients have included Fortune 50 companies, such as Hewlett Packard, Cisco and FedEx. Christie facilitated in-depth qualitative market research studies for them, utilizing her Investigative Reporting Technique™ to identify key opportunities to gain brand market share and drive growth.
Other clients have included:
The Frank Sinatra Estate, Cesar Millan (The Dog Whisperer), Film Director Paul Wendkos, NBC’s head of Daytime, Lin Bolen, Tony Curtis, Artist Peter Max, Tom Zotos (Warner Bros.), NYT Best Selling Author, JJ Virgin, NYT Best Selling Author Julie Chrystyn, Andy Summers (The Police), Mark Mothersbaugh (DEVO), and The GRAMMYs.
Health & Wellness Experts ⏤ Physicians
Fox 5 News Medical Correspondent, Dr. Melinda Silva, The Dentistry Collective, Timothy Garofolo DDS, Jeremy Factor DDS, Zoran Djordjevich DVM, Dr. Karen Kohatsu, REGENCare’s Dr. Richard Ambrozic, and Dr. Peter Fader (Professor of Analytics at The Wharton School).
The Convention and Visitors Bureaus of Santa Monica, West Hollywood and Palm Springs, Local Umbrella Media, Phoenix Books, Choose Local Media, About Face, Portland Interview Magazine and other publishers throughout the United States.
Brad Fallon has sold more than $100 million online — of both physical and digital products — and founded StomperNet, one of the largest Internet marketing training companies. His e-commerce companies, including Kate Aspen, grew from zero to $30 million in sales in the first three years.
He’s the author of Creating Customers Out of Thin Air: Secrets of Online Marketing for Offline Businesses, and he was one of the first SEO experts in the world, long before there was a term for it. He’s been a featured speaker at marketing conferences around the world, including Panama, Australia, and China.
As education background, Brad was valedictorian in high school, earned a degree in Economics from Claremont McKenna College, and graduated second in his class from the University of Florida College of Law.
Brad set multiple records for Internet product launches. For example, his company StomperNet generated $18 million in sales and over $3 million of collected revenue on its very first day. The Net Effect, StomperNet’s monthly magazine, registered 18,000 subscribers at $50/month in its first two weeks — from 255 countries. He also launched the Arbitrage Conspiracy, a search engine marketing course that sold $7 million in its first two weeks.
Most recently, Brad has joined forces with C. Christie Craig and Local Umbrella Media — a San Diego based publishing house and marketing agency — with the goal of creating a leading integrated digital marketing agency.
About Brad Weber
Brad Weber is Group Publisher of Local Umbrella Media in San Diego. In addition to donating time to numerous local nonprofits, Local Umbrella has contributed over $1 million since 2015 in complimentary media to numerous local organization throughout San Diego County including Boys & Girls Clubs, San Diego Oasis, Serving Seniors, Girl Scouts, San Diego Women’s Auxiliary, Alzheimer’s San Diego, Rady’s Children’s, Traveling Stories, Miracle Babies, Friendship Circle, ARC of San Diego, Kitchens for Good, F.A.C.E. Foundation, San Diego Humane Society, Helen Woodward Animal Center. Doors of Change, Kids’ Turn San Diego, San Diego Foundation, St. Madeleine Sophie’s Center, Patrons of the Prado, Kiwanis, Rotary, Rachel’s Challenge, ALS Association, Walden Family Services, San Diego Rescue Mission, Project Compassion, YMCA, Share the Love Now Foundation and more.
As Group Publisher, Weber leads a team that publishes direct mail community magazines and newspapers in over 30 San Diego area communities, in addition to several areas outside San Diego County. With over 35 years of experience in printing, direct mail, and marketing, Weber has assisted tens of thousands of small business clients to reach customers in their local markets throughout the country. Originally from Colorado, Weber moved to San Diego in 1985 and is never leaving. He currently resides in the Mt. Helix area with his wife Francine, and their two rescue dogs, Luka and Pierrot.
About Mark Politi
Mark Elliott Politi is serial Entrepreneur. He was CFO/SVP of Zanart Entertainment (NASDAQ IPO, Exit), a licensing and merchandising company which produced licensed consumer products for over 175 films and TV shows. Over 7 years, Zanart Entertainment sold over $75 million of entertainment licensed products on films and TV shows such as Star Wars, Batman, Looney, Animaniacs and many more.
Mark was also VP of Licensing of Planetwide Games and MashON.com, video game and online entertainment publisher of the online game of RYL: Path of the Emperor (MMORPG) and the Comic Book Creator software (SPORE, Marvel Heroes, TOKYOPOP and National Geo Graphic Kids). PWG was an early Sponsor of the TED Conferences (Monterey Peninsula) and 24hrs of Daytona (RYL), Mark has frequently spoken at technology conferences such as Digital Hollywood in Los Angeles, CA.
Mark’s background in Entertainment Licensing & Merchandising and Technology has been integral to much of his work in his career. Being at the forefront of new ideas, innovation and disruption has been a consistent theme throughout his life.
Mark is a graduate of Beverly Hills High School (Normans), studied at Santa Monica College and holds a bachelor’s degree in Economics from California State University Northridge’s School of Business & Economics.